How big is the power broker market?
The power broker market — particularly in electricity — is bigger, more fragmented, and more influential than most Aussies realise. In fact, energy brokers are quietly shaping how much you pay for power, what deals businesses sign, and even how renewable transitions play out across Australia. But how big is this market, really? Let’s unpack it — the size, the players, and where the real influence lies — with some plain-talking, behaviourally-savvy insight you won’t get from industry press releases. TL;DR – How Big Is the Electricity Broker Market? There’s no precise figure, but estimates place the Australian electricity broker market at over $500 million annually , when you factor in commissions, procurement consulting, and value-added services. Globally, the figure stretches well beyond $10 billion , especially when you include industrial and commercial brokerage. The industry is fragmented, often opaque, and fast-evolving thanks to renewables, data platforms, and policy shif...